Google Ads Performance
Total Spend
$138.37
Apr 10–16
Clicks
195
All campaigns
Impressions
5,060
3.85% CTR
Conversions
1
All conversions
Avg. CPC
$0.71
Cost per click
CPA
$138.37
Cost per conversion
| Campaign | Status | Spend | Clicks | Impr. | CTR | Conv. |
|---|---|---|---|---|---|---|
| Search | Teachertainment Store | ENABLED | $75.14 | 115 | 2,164 | 5.31% | 1 |
| Store | PMax | ENABLED | $63.18 | 80 | 2,896 | 2.76% | 0 |
| PMax | Teacher Referral Program | PAUSED | $0.05 | 0 | 13 | 0.00% | 0 |
| TOTAL | $138.37 | 195 | 5,073 | 3.84% | 1 |
Note: 10 additional paused campaigns had $0 spend during this period.
Meta Ads Performance
Total Spend
$294.94
Apr 10–16
Clicks
208
All clicks
Impressions
8,321
2.50% CTR
Leads
2
$147.47 / lead
Avg. CPC
$1.42
Cost per click
CPM
$35.45
Cost per 1K impr.
| Campaign | Status | Spend | Clicks | Impr. | CTR | Leads |
|---|---|---|---|---|---|---|
| Leads Campaign | Parents | ACTIVE | $294.94 | 208 | 8,321 | 2.50% | 2 |
| TOTAL | $294.94 | 208 | 8,321 | 2.50% | 2 |
Meta Actions Breakdown: 118 link clicks, 21 landing page views, 130 video views, 25 post reactions, 1 add to cart, 1 comment, 1 post save, 9 post shares
Email Campaigns
LAUSD Strike Email
Email Design
Campaign Stats
Click Map
National Library Week Email
Email Design
Campaign Stats
Click Map
Earth Day Email
Email Design
Subject Line Options:
Option 1
Earth Day Is Tomorrow, Grab Our Activity Packet 🌎
Option 2
Get Ready for Earth Day With our Activity Packet
Option 3
Your Earth Day Lesson Plan Is Ready
Option 4
Earth Day Activity Packet Just Dropped
Preview Text Options:
Option 1
A fun, multi-page Earth Day activity packet for just $2.99
Option 2
Vocabulary, word searches, recycling exercises, and more — all Earth Day themed
Option 3
Build academic skills while promoting environmental awareness
Option 4
Get your students Earth Day ready with this print-and-go packet
Blog Content
Earth Day Blog Post
Earth Day Blog Post
Social Media Posts
Facebook Posts
2
Apr 10–16
Instagram Posts
2
Apr 10–16
Total Engagement
10
Likes + comments
Note: TT social media screenshot was not included in this upload batch. Posts pulled live from Facebook and Instagram APIs below.
GoHighLevel CRM
Total Contacts
1,663
In CRM database
Abandoned Cart Workflow: The GHL automation for abandoned cart follow-ups is set up and active. SMS sequences are triggered when users abandon carts on the Teachertainment store.
SMS Marketing
SMS campaigns are managed through GoHighLevel workflows. Abandoned cart recovery SMS sequences are active and triggering automatically. No standalone SMS blasts were sent during this period outside of the automated workflows.
Workflows / Automations
Active Workflows in GHL:
- Abandoned Cart Recovery: Automatically sends follow-up SMS when users start checkout but don't complete their purchase
- Newsletter Signup: Contacts tagged "newsletter" from Zapier integration (third-party form submissions) are automatically added to the CRM
- Abandoned Cart Recovery: Automatically sends follow-up SMS when users start checkout but don't complete their purchase
- Newsletter Signup: Contacts tagged "newsletter" from Zapier integration (third-party form submissions) are automatically added to the CRM
Work Completed — 12 Tasks
Google Ads
- Create new campaigns as discussed in Friday's meeting (local parents lead, traffic store meta, Pmax store)
- Created store PMax campaign
- Created parent local ad on Meta
Email Marketing
- Create National Library Email
- Make edits to National Library Email
- Schedule National Library Email (after approval)
- Schedule Strike Email (after approval)
Content / Creative
- Create National Library Blog
- Create thumbnail for scavenger hunt resource
- Research platforms and integration options to convert printable worksheets into interactive online worksheets and report findings back to Jake
Website
- Upload scavenger hunt resource on store page for $0.99
Reporting
- Create meeting deck
Coming Up Next Week
- ▸ Schedule and send Earth Day email campaign (choose subject line + preview text)
- ▸ Monitor Google Ads performance for Search | Teachertainment Store and Store | PMax campaigns
- ▸ Monitor Meta Leads Campaign | Parents for lead quality and cost optimization
- ▸ Review abandoned cart workflow performance and SMS delivery rates
- ▸ Check if social media posts are scheduled for next week
- ▸ Continue exploring interactive worksheet platform options based on research findings